To announce the technology-inspired reimagination of their commercial offices, 825 Third wanted to tout their technical and cosmetic improvements. RODE created streamlined graphics to introduce the brand on the cover of Commercial Observer, as well as on the building’s exterior signage and storefront spaces. By implementing the new tagline "Built on Performance," we were able to give the brand a robust platform from which to showcase their internal upgrades as well as their more elegant, wellness-ready status.

Brand Identity
Brand Signage