363 Bond
To draw a youthful, discerning audience into an uncharted section of Gowanus, 363 Bond wanted to make a bold impact. With the help of three local artists, RODE turned this rental property into a destination for art, culture, and hospitality. Each artist captured their vision of Gowanus as we filmed the process. The result was a set of work specifically created for 363 Bond, as well as content that created buzz on social media.
Brand Identity
Packaging
Art Direction
Website
Leasing Gallery Experience
Video
“There’s a crazy saturation of imagery in New York where you just see ads plastered on everything. And I think that sort of influenced me, seeing the digital imagery, superimposed over everything, creating this synthesis of 2-D and 3-D.” – Philip Ashley
“When I was living here, I felt like there were little pockets of paradise… things were sometimes tough but then one day everything is awesome. And that quest to be free from the struggle and be in paradise is what this piece is about. The Brooklyn Paradise.” – Tristan Eaton
