Crimson is an exclusive, 14-story rental community in the River Oaks neighborhood of Houston, TX. To target a demographic of more established residents who may be looking to move away from their larger homes, Crimson offers a boutique hotel experience with incredible amenities and impeccable service. RODE created a brand that is all about relaxed luxury with a vivid crimson red paired with a tranquil taupe hue. Transcendent imagery and deluxe brand packaging take the brand to the next level and communicates the elite nature of these residences.

Branding
Naming
Website
Packaging
Video
Social