The Metropolitan
On the site of the former MetLife Hall of Records, history and artistry converged to create The Metropolitan. As a neoclassical landmark brought back to life by visionary architect and designer David Easton, this heroic project marks Easton’s final masterwork in New York. With its abundant sense of scale, this reimagined landmark conveys the feeling of arrival in every way. To match the stature of a project such as this, we combined stately paper stock and architect-drawn sketches that pay homage to Easton’s genius. We then wrapped it neatly together with a documentary-style film to more fully tell this moving story and give even more life to the brand.
Brand Identity
Packaging
Campaign
Art Direction
Website
Sales Gallery Experience
Video
“When I look at classical architecture – its rhythm, proportion and scale – I am swept away by its magic.” – David Easton
“We are bringing the allure of another time into the 21st century.” – David Easton
“The principles of classical design require a totality of vision: architecture, interiors and landscape.” – David Easton
