For one of the first stand-alone residences from St. Regis, the prestigious brand wanted to maintain its current visual identity, while infusing it with a new twist to complement its Rye, NY location. RODE created a strategy that reinterpreted the brand to center around romanticism, casual elegance, and the natural features of the area. We produced an in-depth photo shoot to capture the luxurious, carefree lifestyle of the residences, along with packaging and marketing materials that emphasize a modern take on a cherished classic.

Brand Identity
Marketing Collateral
Website
Production Management