• 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas
  • 1155 Avenue of the Americas

Branding

Branding

Identity

Identity

Strategy

Strategy

Art Direction

Art Direction

Advertising

Advertising

Video

Video

Digital

Digital

Photography

Photography

Media

Media

Gallery Experiences

Gallery Experiences

Websites

Websites

Packaging

Packaging

  • 1155 Avenue of the Americas

1155 Avenue of the Americas

RODE was tasked with conceiving a unique and compelling event that would draw top-level brokers to the highest glass-encased rooftop pavilion in the city–The Apex. To complement the theme “Set your sights on blue skies” RODE decided to partner with Ray-Ban to create a unique broker gift: a custom sunglass fitting with the choice of one of several Ray-Ban styles. This premium, theme-appropriate gift gave an enticing reason for busy Manhattan brokers to come and view the space. 1,100 boxed invitations containing a travel glasses case and an Apex branded cleaning cloth were hand-delivered to brokers in and around Manhattan. The result was the highest turn out of any Durst broker event in history, with over 500 brokers in attendance.

Branding
Packaging
Event Experience
Art Direction
Displays