305 West End
For 305 West End, we showcased the posh side of assisted living. Our campaign for this community, located in one of Manhattan’s most exclusive neighborhoods, has a look, feel, and attitude aimed at sophisticated New Yorkers. The imagery chosen reflects stylish independence while the messaging balances luxury and caring. For the seniors who value city living, 305 West End elevates their lifestyle so they can live fully, fabulously, and without worry.