Simon

Simon

As the largest global owner of retail real estate, Simon sought to increase the luxury factor of their nationwide portfolio of malls and outlets. To tout their luxury-ready status to potential tenants, RODE revamped the Simon corporate brand with a look that was sleeker and more refined. From a minimalist color palette to an emphasis on fresh, modern imagery, we placed Simon in the position to pursue retail’s most valued tenants.

Brand Identity
Brand Collateral